Fiesta Fusion logo with orange and red stylized text on a yellow starburst background, featuring small fruit slice graphics, surrounded by blue and green star shapes.

FIESTA FUSION

Branding

Embracing the vibrant spirit of Brief Club's challenge, I dove head-first into crafting a brand that's as bold and exciting as the taste of tacos. With a playful palette bursting with colour and whimsical illustrations dancing across food truck design, I cooked up a visual feast that's fun! My choice of a punchy, bold font adds just the right amount of spice to tie it all together. Through out the design process, the idea was always that Fiesta Fusion is here to serve up smiles, one taco at a time. Let's taco 'bout flavour, let's taco 'bout fun! 

Red chili pepper with water droplets on a white background.
Red chili pepper with water droplets
A whole lime next to a half lime with visible juice segments.
Three Instagram-style images featuring tacos. The first image shows hands holding tacos against a turquoise background with the text 'Tacos'. The second image has a red background with text 'Today Camden Town 10–4PM'. The third image displays a taco on a plate with the text 'Tacos on Tour'. Below are various dishes of nachos and tacos.
Paper bag with "DIG IN" text and Fiesta Fusion receipt, on yellow background with sombrero and cactus design.
Fiesta Fusion Tacos on Tour logo on red background with chili pepper and cocktail glass illustrations.
Colorful menu featuring tacos with options like fried chicken and bang bang cauliflower, sides such as nachos and curly fries, and churros with chocolate and dulce options.
Yellow food truck with "Fiesta Fusion Tacos on Tour" logo, surrounded by colorful Fiesta Fusion text; "vegans approve" on truck.
Bold red letters 'Ff' with the word 'MARVELO' in a playful font above on a yellow background.
"Poppins" font displayed with uppercase and lowercase 'F' letters on a yellow background.
Hand-drawn cactus illustration next to a plate of food on a yellow background.
Four squares with different background colors (green, blue, yellow, and red) displaying the text 'Fiesta Fusion' in white, with a small slice of fruit on letters.
Tacos on a blue table with graphic of a tomato slice. A checkered cloth is visible on the left corner.

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Graphic Designer with glasses and dyed hair sitting in a cafe, viewed through window, using a sticker-covered laptop.