COCKTAIL.SHOP

ON-DEMAND APP

Branding - Print - Illustration - Strategy

Minimalist bicycle illustration with 'Cocktail Shop' text inside a yellow triangle, set against a blue circle background with white motion lines and stars, suggesting speed and delivery.

Cocktail.Shop is an on-demand cocktail delivery service that works with the local bars around you to mix high end cocktails right at your fingertips. They could include classic drinks or signature drinks with a twist.

When I connected with the team at Cocktail.Shop I understood immediately what style they were after and needed. Their target audience was modern millennials, but as they were not modern millennials themselves, they needed some deeper insight. Together with my project partner, Josh Baker, we deep dived into the target audience, had in-depth brand workshops and agreed on a look we thought would work perfectly for the brand. 

We gathered a team to build the website, create beautiful videos and animations as well as myself who designed the branding, which ranged from print design, mock-ups for the web designer, merchandise, B2B brochures and general e-Commerce design and support.

Glass of cocktail with lemon slices on a black table, text 'Cocktail Shop' above.
Icons of a strawberry, cocktail, lemon slice, martini glass, and banana in colored circles.
Collage of cocktail images: first, a photo of a cocktail in a coupe glass on a marble table; second, illustrations of various cocktails including martini and highball glasses; third, a graphic of a cocktail glass with bubbles on a pink background.
Three panels with "Cocktail Shop" text and sparkles; blue, pink, and green backgrounds.
Promotional image featuring four sections: cocktails delivery, supporting local bars, cocktail customization, and fast delivery. Includes a smartphone displaying a cocktail app, a line art of a cocktail, a drink with garnish, and a delivery confirmation screen.
Illustration of a pink smartphone with the text 'Cocktail Shop' displayed in white.
Illustration of a brown shopping bag labeled 'Cocktail Shop' and a pink bikini top above it.
Illustration of a bicycle with the text 'Cocktail Shop' in a yellow triangle on the frame, set against a blue circular background.
Business cards with "Cocktail Shop" logo on leaves, cocktail advertisement featuring a drink with dried citrus, and a green umbrella with "Delivered by Cocktail Shop" text, against a pink background.
Man with bicycle and flower basket in park
Outdoor cocktail shop with people gathered, featuring a neon sign and decorative foliage.

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Person with short hair and glasses sitting behind a laptop decorated with various stickers, viewed through a window.