Cocktail.Shop

Cocktail.Shop is an on-demand cocktail delivery service that works with the local bars around you to mix high end cocktails right at your fingertips. They could include classic drinks or signature drinks with a twist.

When I connected with the team at Cocktail.Shop I understood immediately what style they were after and needed. Their target audience was modern millennials, but as they were not modern millennials themselves, they needed some deeper insight. Together with my project partner, Josh Baker, we deep dived into the target audience, had in-depth brand workshops and agreed on a look we thought would work perfectly for the brand. 

We gathered a team to build the website, create beautiful videos and animations as well as myself who designed the branding, which ranged from print design, mock-ups for the web designer, merchandise, B2B brochures and general e-Commerce design and support.